Branding & Logo Design

Evergarden is a flower delivery service specializing in meaningful bouquets. They use the language of flowers to carefully craft the perfect bouquet for you! The typography customization was mostly inspired by typewriter fonts. The idea was to subtly reference typewritten texts, and so, the serif font chosen for this brand has different levels of thickness and rough texture, an effect often found in these texts.

The butterfly symbolizes eternity and freedom. For Evergarden, it’s essential to express one’s feelings freely so they can have an everlasting impact on others.Lastly, the butterfly symbol also includes a typewriter keycap with the brand’s initial, once again to represent the concepts of nature and letters as forms of communication.

Brand Design. Brand Strategy. Illustration